August 1, 2008
Following the money
Via Pet Connection I came across this L.A. Times database that lists how much of each dollar donated to certain charities (many of those that appear are Los Angeles or Southern California oriented, but many others are national) actually goes toward that charity (as opposed to, say, toward more fundraising). You can sort by charity type, search by name, or look at the “efficiency matrix,” where you can examine, for example, which charities fall into the unfortunate category of High Revenue/Low Return (PETA is on that list? I’m shocked! Shocked, I tell you!) Well worth checking out if you intend to send money to a big-name charity in the near future.